3 文章
Dr. Yu-Ping Chiu
Marketing Director at DoctorAlly
Editor-in-Chief, Health Notes
Distinguished Research Fellow
With over 15 years of experience across new media, marketing strategy, and communication education, I bridge academic insight with real-world execution. My work spans large-scale marketing projects, data-driven content strategy, health communication, and brand consulting for medical and technology sectors.
Academic & Teaching Background
• Associate Professor of Communication, Taiwan’s public and private universities
• Former Lecturer, Minjiang University (Fujian, China)
• Exchange Scholar, Peking University (Beijing, China)
• EMI Teaching Certification, University of Cambridge (UK)
• Corporate trainer for institutions including III (資策會), Chang Feng Foundation, TCFA Franchise Association, Taiwan Bureau of Foreign Trade, Executive Yuan HRD Academy, and other international enterprises
Industry Experience
• Executive Consultant, Axis Integrated Marketing
• Cultural & Media Consultant, Wormhole Integrated Research
• Expert Consultant, FIND Innovation Center (III)
• Analyst, Institute for Information Industry (III)
• Columnist for Yahoo and DataYoo (大數聚)
• Project Manager for ATISR, JYETech, and IronRooster Tech
Key Achievements
Led marketing and communication projects exceeding tens of millions NTD, with 100+ market research studies delivered.
Published 100+ academic papers in top-tier international journals, covering new media, marketing, communication, health, and brand management.
Planned and produced 100+ SEO-driven articles, many ranking consistently on Google’s first page and powering AI-generated summaries.
Accumulated tens of thousands of teaching hours, reaching thousands of learners through lectures, corporate training, and academic courses.
