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Dr. Yu-Ping Chiu Marketing Director at DoctorAlly Editor-in-Chief, Health Notes Distinguished Research Fellow With over 15 years of experience across new media, marketing strategy, and communication education, I bridge academic insight with real-world execution. My work spans large-scale marketing projects, data-driven content strategy, health communication, and brand consulting for medical and technology sectors. Academic & Teaching Background • Associate Professor of Communication, Taiwan’s public and private universities • Former Lecturer, Minjiang University (Fujian, China) • Exchange Scholar, Peking University (Beijing, China) • EMI Teaching Certification, University of Cambridge (UK) • Corporate trainer for institutions including III (資策會), Chang Feng Foundation, TCFA Franchise Association, Taiwan Bureau of Foreign Trade, Executive Yuan HRD Academy, and other international enterprises Industry Experience • Executive Consultant, Axis Integrated Marketing • Cultural & Media Consultant, Wormhole Integrated Research • Expert Consultant, FIND Innovation Center (III) • Analyst, Institute for Information Industry (III) • Columnist for Yahoo and DataYoo (大數聚) • Project Manager for ATISR, JYETech, and IronRooster Tech Key Achievements Led marketing and communication projects exceeding tens of millions NTD, with 100+ market research studies delivered. Published 100+ academic papers in top-tier international journals, covering new media, marketing, communication, health, and brand management. Planned and produced 100+ SEO-driven articles, many ranking consistently on Google’s first page and powering AI-generated summaries. Accumulated tens of thousands of teaching hours, reaching thousands of learners through lectures, corporate training, and academic courses.